Živa muzika is a Zagreb based collective formed in 2013. which focuses on promoting the independent music culture.
The aim of the collective is to encourage diversity of the local independent music scene by supporting contemporary art practices as well as increasing visibility of the female and LGBTIQ population, who remain marginalized even within the so-called progressive independent culture. The main programs of the collective are promoting and organizing of music related events, hosting a weekly radio show and daily updating of the social media pages with news and information on contemporary music.